Quality and transparency for natural and organic cosmetics
No legal definition of Natural Cosmetics exists as ever more products are marketed under the banner of organic, ecological and natural properties. For consumers and manufacturers alike, the situation is becoming increasingly confusing. But a Natural Cosmetic has a meaning. NaTrue aims to preserve it.
NaTrue is an International Association of Natural and Organic Cosmetic manufacturers who aim to safeguard the highest possible standards for natural cosmetics and their ingredients.
NaTrue believes that a definition of Natural & Organic Cosmetics must be solely intended to meet consumers’ expectations in terms of highly natural formulations and skin compatibility.
Transparency & guidance
NaTrue has introduced such criteria in establishing the three grade NaTrue label with stringent definitions for Natural Cosmetics and Organic Cosmetics. Designed to strengthen consumer’s trust around the world, they are transparent and publicly accessible. The label is not for profit and membership in NaTrue is not a condition for certification.
Awareness for Natural Cosmetics
Based in Brussels, NaTrue represents its member’s interest towards legislative Institutions as well as providing an effective platform and network to promote Natural Cosmetics. Securing the availability and diversity of premium raw materials and raising public awareness about the benefits of Natural Cosmetics for consumer health and the environment are key objectives.
NaTrue is about values
NaTrue was founded by pioneers of natural cosmetics in Europe. Its members are companies that produce Natural Cosmetics of the highest quality as well as adhering to the highest ethical and sustainable practices.
People and nature in harmony
NaTrue members share basic values in respect for nature and people. The natural raw materials for their products stem from organic agriculture, benefiting nature as well as the health and well-being of consumers.
Membership to NaTrue is open to all companies who share these values but membership to NaTrue is not a condition for certification under the NaTrue label.
