As an international non-profit association, we provide a home to all true friends of Natural and Organic Cosmetics.
We have one common goal: to promote and protect natural beauty and skin care products. We embrace all who commit to our high standards of quality and integrity. Help us promote naturalness. Under TAKE ACTION NOW you can find out what you can do.
We tell the world why Natural Cosmetics is the natural choice
Most cosmetic products on the market are full of synthetic ingredients. We do not think that they are necessary. Read why and see our video here.
We lobby
Currently, Natural Cosmetics are not legally defined anywhere in the world. Many products claim to be natural but are far from it. They get away with it. That is not right and we want to change it.
We have also want to ensure that high quality raw materials for Natural Cosmetics are available. High quality ingredients require high quality farming and sustainable production. That is why we promote organic farming and all actions to protect biodiversity. Nature is a cycle. It’s about caring, about taking and giving back.
OUR LABEL TELLS YOU WHICH PRODUCTS YOU CAN TRUST
Look out for the NATRUE-Label. It is your guarantee: the products you buy are as natural as they can be!
WE REACH OUT TO FRIENDS AND PARTNERS
Natural Cosmetics is about more than ingredients. Many people and other organisations share our fundamental belief of harmony between people and nature. It is important that we join forces to protect nature and our planet’s biodiversity. We need strong partners such as, for example, UEBT (the Union for Ethical Biotrade).
WE GIVE INFORMATION AND EXPERTISE
Cosmetics can be a complex matter. What sets conventional cosmetics and Natural Cosmetics apart?
What does the NATRUE-Label allow? What does it not allow and why?
Do you have questions? Do you want to promote Natural Cosmetics? Contact us, we are here to help.
In 2007, several European manufacturers of Natural and Organic Cosmetics joined forces and founded NATRUE ...
Are you a manufacturer of Natural and Organic Cosmetics? Or active in our sector’s supply chain? Join forces with us. Discover the benefits of membership.
