Aims

NaTrue is an International Interest Grouping of natural cosmetic manufacturers that aim to safeguard the highest possible standards for natural cosmetics and their ingredients.

NaTrue is a network and platform for all manufacturers of Natural and Organic cosmetics that adhere to the same high ecological and ethical principles that form NaTrue’s foundation.

NaTrue’s goals are:

1. Developing a widely-accepted and qualified network for the Natural and Organic Cosmetics industry and representing this industry in Europe and beyond.
2. Promoting awareness of the value of the ingredients in natural and organic cosmetics for both consumer health and the environment.
3. Working to secure the availability and diversity of premium raw materials for natural and organic cosmetics.
4. Establishing an international, fully transparent and purely quality driven label that consumers worldwide can trust.
5. Supporting scientific activities and provision of data to the European Institutions.