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The Union for Ethical BioTrade (UEBT) and The International Natural and Organic Cosmetic Association (NATRUE), have signed a Memorandum of Understanding (MOU) to help raise awareness of the importance of naturally sourced cosmetics products and the ethical trade in natural ingredients derived from biodiversity.

 This collaboration will enhance the work of UEBT and NATRUE towards responsible supply chain management, transparency to consumers, and advancing international targets to halt biodiversity loss set by the United Nations Convention on Biological Diversity.

“UEBT stands for sourcing with respect',” said Julie Tyrrell, Director General of NATRUE.

“Its members commit to sourcing natural ingredients in a way that conserves biodiversity and respects traditional knowledge while sharing benefits with those who harvest the ingredients and make them available."

"These are values close to the heart of the natural and organic cosmetics sector. The more our sector grows, the more important this becomes. It is a great chance to promote biodiversity and we decided to work together to make it happen.” 

With consumer demand for natural and organic cosmetics ever growing, companies are increasingly looking to use ingredients from natural resources.

“If done in an ethical and sustainable way, sourcing from nature can really add value to biodiversity at a local level and help motivate its protection,” said Executive Director of UEBT Rik Kutsch Lojenga.

The MOU between UEBT and NATRUE, both created in 2007, will allow the two organisations to further collaborate, share insights and explore common opportunities and challenges.

The membership base of the organisations is complementary, with NATRUE’s strong roots in Europe and increasingly the US, and UEBT’s strength in Latin America and Africa.

The Union for Ethical BioTrade is a non-profit association that promotes the ‘Sourcing with Respect’ of ingredients that come from native biodiversity. Members commit to gradually ensuring that their sourcing practices promote the conservation of biodiversity, respect traditional knowledge, and assure the equitable sharing of benefits all along the supply chain.


NATRUE is the International Natural and Organic Cosmetics Association and promotes authentic natural and organic cosmetics since October 2007. The NATRUE label sets a high standard of quality and integrity so people worldwide may enjoy natural cosmetics truly worthy of that name. More than 1300 products have already been certified. Discover the NATRUE product world at and come celebrate Natural Cosmetics with NATRUE on Facebook.

Julie Tyrrell
Director General NATRUE
Tel.: +32 (0) 2 613 2930

Rik Kutsch Lojenga
Executive Director UEBT
Tel.: +41 225661587

von Natrue
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