Many Brand Owners would like to start producing Natural and Organic Cosmetics truly worthy of that name, because they recognize the benefits for people and the environment – consumer behaviour and expectations have changed.

However, in-house expertise is a challenge.

Many Third Party Manufacturers or Raw Material Producers know how to formulate cosmetic products according to the NATRUE Criteria, and would like to convey that expertise to customers.

But they do not market products under a specific brand!

NATRUE has developed the NATRUE Formula Approval concept in order to meet these two needs.

Companies can apply for NATRUE Formula Approval by submitting their formulation for verification by a NATRUE Approved Certifier. A Formula Approval Certificate (valid for two years) will be issued by the NATRUE Approved Certifier upon the successful verification of the documents.

Any brand owner interested in developing finished products according to the NATRUE Criteria can be sure that formulations bearing the NATRUE Label are compliant with our Criteria. It will be possible to consult a list of approved formulas on-line - transparency guaranteed.

“This will be a big help in formulating and developing products – not a way of up speeding up Certification!”  – affirms Julie Tyrrell, NATRUE’s Director General. “Brand Owners which have bought a NATRUE Approved Formula will need to go through the NATRUE Certification process in exactly the same way as up until now if they want their finished products to bear the NATRUE Label. We care about consumers:  the products they buy must comply with the NATRUE Criteria and procedures for finished products which require a production audit in addition to the documentation verification and at least 75% of a product line complies with NATRUE requirements (avoiding Greenwashing!)

NATRUE is pleased to present the NATRUE Formula Approval at Vivaness 2012 – in the context of the conference” NATRUE: a success story” taking place Thursday 16th February 2012 at 16.00 in Room Helsinki. Ms. Tyrrell and Ms Morgante will be available for any question in relation to NATRUE’s activities and future challenges.