NATRUE - True Friends of Natural and Organic Cosmetics


Brand image - peclavus®

Hellmut Ruck GmbH
Daimlerstraße 23

75305 Neuenbürg

Naturalness, honesty, responsibility and expertise are guiding principles in our family business. We believe that nature provides everything one needs for skin care. The skin is not only our largest sensory organ, it also has enormous self-healing powers. The aim of the peclavus® development is to support these self-healing powers in a natural way.

Our family business was already founded in 1927 and is now run by father and son in the fourth generation. We are convinced that our way of working together offers a stable and lasting foundation for our employees. Family does not mean maximizing profits at all costs, family means cohesion and passion for effective and natural products.

We have a regionally focused business model where we try to keep manufacturing geographically close. Very antiallergic and skin-friendly products are ensured by manufacturing processes where we place particular emphasis on environmental impact, modern filling lines and uncompromising standards of hygiene and quality control. A high level of safety due to exclusion of petroleum products or raw materials from dead animals and a largely chemical-free production process guarantees special care products. peclavus® - your natural choice for foot and care.