NATRUE - True Friends of Natural and Organic Cosmetics

Prima spremitura bio

Brand image - Prima spremitura bio

Tuscany Idea srl
via Faentina 169/12
50010 Fiesole (FI)

Tuscanyidea s.r.l. was established in 2002, with the intention to produce and commercialize fine Natural and Organic cosmetic products for personal use, gifts, as well as decorative accessories for the home.

The idea was to combine the pictorial, architectural and literary beauty of Tuscany with the work of the craft and artisan producers which in this Area, more than in others, has been able to draw from on the enormous artistic and cultural heritage left by our predecessors.

The inventive way with which Tuscan companies produce goods is still unique within the manufacturing panorama where everything is under the effect of globalization. The style, the refinement, the extreme care devoted to every production phase of the artefact are born from the attention to details and to the finishing touches that each operator of the most different goods sectors has in his own DNA.

In 2008 PRIMA SPREMITURA of Idea Toscana was created, a line for which the Company IL FORTE s.r.l. is the worldwide distributor. It's the first line of certified-organic cosmetics that respects the environment, land and health and uses Organic Toscano PGI (Protected Geographical Indication) Extra Virgin Olive Oil, having gained authorization from the Consortium for the Safeguard of Toscano PGI Extra Virgin Olive Oil, (Consorzio per la tutela dell' olio extra vergine di oliva Toscano "IGP"), to change its typical use; from an exclusively food raw material into a cosmetic one.

In October 2012 we started to produce the new Face Care line "PRIMA SPREMITURA BIO", the first Italian cosmetic line certified as ORGANIC COSMETICS by NATRUE.

Our company philosophy is to combine the tradition of the high productive quality with the new cosmetic technologies using ONLY the excellent Organic Toscano PGI Extra Virgin Olive Oil. For this reason our products reflect the Tuscan tradition of the past combining the tendency to go towards progress and modernization. Therefore our company's commitment is to produce high quality products as much as possible from natural origin complying with the requests of current customers who take care of their own health and well-being by choosing products with natural, organic and certified formulations!

Our products are based on the following principles:

- High quality;
- Beautiful packaging;
- Products totally made in Italy with 100% natural, organic and certified formulations;
- Competitive prices.