Why has the NATRUE Label become a point of reference for producers of authentic Natural and Organic Cosmetics worldwide?
Its strict Criteria and clearly defined procedures are seen by the sector as a valuable way to differentiate true natural cosmetic products from greenwashed ones.
Even amongst other certified Natural and Organic Cosmetics, the NATRUE Label successfully positioned itself in terms of strictness. In only a few years, more than a hundred brands have chosen the NATRUE Label.
Achieving the NATRUE Label poses challenges for formulators but it is a process which can be successfully followed by big and small producers, pioneers and newcomers.
Natural Cosmetics are about more than just the products. Many people and other organisations share our fundamental belief concerning the importance of maintaining harmony between people and nature.