NATRUE is convinced that natural beauty can only truly unfold through the power of nature. In perfect harmony with our body, naturally valuable ingredients provide wellbeing and health – without being a burden.
We believe in natural beauty because plants are truly amazing. We have all heard about their powers:
Flowers like roses and lavender are long famed for their beautifying and healing properties. The same is true for exotic plants like Aloe Vera but also everyday flowers like the Calendula.
Natural ingredients interact with our skin. They protect it from free radical damage. They support its metabolism, cell renewal, capillary circulation. Nature has all the ingredients to hydrate, purify, detoxify and rejuvenate our skin.
Natural Cosmetics build on these powers. They are carefully balanced blends from plant extracts, essences, herbs and juices.
And these ingredients are not drowned in a sea of chemicals. They are processed as little as possible to keep them pure and effective.
IT IS ONLY LOGICAL. SO WHY ARE MOST PRODUCTS NOT NATURAL?
Because it takes a real effort to develop and produce them. It takes time, love, care and know-how.
It also takes more planning because one depends on the seasons and rhythms of nature: In winter you cannot buy a flower that only blooms in May. You need to harvest the right amount at the right time.
TRUST AND RESPECT
That's why you also need reliable partnerships with the entire production chain, in particular with the people who cultivate the plants. Natural Cosmetic companies pay a fair price. It´s a long term relationship. A partnership built on trust and respect.
IN BALANCE WITH NATURE
And producers of Natural Cosmetics share a deep respect for nature. They join forces with nature's natural forces, using its resources and maintaining them – not depleting them.
So, when using a natural product, you enhance your own beauty, you help maintain the beauty of our earth and you support people who work in harmony with nature.
Isn’t that beautiful?
Over to you: Why do you love Natural Cosmetics? Let us know on our Facebook page or right here in our Tell Your Story section.
Plants have amazing properties.
Here are some wonderful plant archives with great information on different plants and their effect on our well-being.
THE Dr. Hauschka PLANT LIBRARY
THE PRIMAVERA LIVING LIBRARY
LAVERA WORLD MAP OF INGREDIENTS
Lavera overview of organic ingredients
