A dynamic market
The Natural Cosmetics market continues to grow at double digit speed. No longer a niche market, it is gaining an ever more important share of the overall cosmetics market and all major players in the cosmetics world are attracted to the trend.
Changing values in society
New consumer patterns are at the base of this development. Whereas the traditional consumer of Natural Cosmetics was somewhat more alternative, the modern consumer of Natural Cosmetics is less dogmatic, very wellness minded and more indulgent but with a clear appreciation of a product’s ethical and environmental benefits. This trend is certain to continue.
In the wake of the market’s extraordinary growth, multiple and diverse interpretations of natural cosmetics around the world have appeared due to the lack of a regulatory definition. Consequently a proliferation of in some cases non-transparent labels have caused growing confusion amongst consumers and manufacturers alike. NaTrue aims to provide guidance and assurance. Clear and transparent criteria are a win-win for all. All manufacturers stand to benefit and not least those who are newly entering the market.
Global growth
Global growth The market for Natural Cosmetics is growing worldwide. Double digit growth is expected to continue in Europe, North America as well as Asia over several years to come and the share of the overall cosmetic market will also continue to grow.
With rates between 30 and 40 % in the last two years, France is the fastest growing market and now Europe’s third biggest market behind Germany and the UK.
