02.09.2011
 
At NATRUE, processes are at the heart of the definition of Natural and Organic Cosmetics

Do you ever wonder what actually makes a natural cosmetics product natural? The ingredients, of course. But there's more to it.READ MORE

 
26.05.2011
 
Quantities matter: certified natural and organic cosmetic products must be as natural as they can be.

Our Technical Director reveals how we guarantee that a certified product is as natural as it can be.READ MORE

 
24.03.2011
 
Natural cosmetics should be natural, not chemically transformed.

A guest post by Rita Stiens. The story of natural and organic cosmetics is a story of success. But there’s also a worrying trend: an increased use of chemically transformed natural ingredients. NATRUE's criteria are putting a...READ MORE

 
26.01.2011

Reading the ingredient list of cosmetic products isn't easy. And it doesn't make shopping fun. We want to change that.READ MORE

 
14.12.2010

Liquid petroleum, or mineral oil, is a key component of many ingredients in conventional cosmetics. Even though petroleum is found in nature, it is not allowed in natural personal care products. READ MORE

 
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NATRUE will be at Natural Beauty & Spa event on the 7th & 8th April 2013.
Make sure you don't miss our seminar session "NATRUE much more than a Label" on Sunday 7th April.
Click here to register to the show!  

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