Do you ever wonder what actually makes a natural cosmetics product natural? The ingredients, of course. But there's more to it.READ MORE
Our Technical Director reveals how we guarantee that a certified product is as natural as it can be.READ MORE
A guest post by Rita Stiens. The story of natural and organic cosmetics is a story of success. But there’s also a worrying trend: an increased use of chemically transformed natural ingredients. NATRUE's criteria are putting a...READ MORE
Reading the ingredient list of cosmetic products isn't easy. And it doesn't make shopping fun. We want to change that.READ MORE
Liquid petroleum, or mineral oil, is a key component of many ingredients in conventional cosmetics. Even though petroleum is found in nature, it is not allowed in natural personal care products. READ MORE

NATRUE will be at Natural Beauty & Spa event on the 7th & 8th April 2013.
Make sure you don't miss our seminar session "NATRUE much more than a Label" on Sunday 7th April.
Click here to register to the show!
Reading the ingredient list of cosmetic products isn't easy. And it doesn't make shopping fun. We want to change that.
Liquid petroleum, or mineral oil, is a key component of many ingredients in conventional cosmetics. Even though petroleum is found in nature, it is ...
Latin names all over: reading through the ingredients list of cosmetic products can be frustrating. Are the ingredients natural or not? Here is a tip: ...



