Ingredients must be natural but they do not have to be organic
(from organic cultivation).

This level is the foundation of the NATRUE-Label: it defines which ingredients are permitted and how they may be processed. Products of the other two levels need to fulfil the criteria of this level first.

In respect of nature, natural ingredients may only be processed with a limited number of production processes. Per product type, there is guarantee of a minimum threshold for natural ingredients and a maximum threshold for derived natural substances must be respected.

Natural cosmetics containing ingredients of organic origin:

at least 70% of natural* ingredients must stem from controlled
organic production and/or controlled wild collection.

Compared to the first level, we require higher minimum levels of natural ingredients and lower maximum level of derived natural ingredients.

*and/or derived natural, where applicable

ORGANIC COSMETICS

At least 95 % of natural* ingredients must come from controlled organic cultivation and/or controlled wild collection.

In addition, minimum levels for natural ingredients are even higher than for the second grade. Only a few specific products can attain this level, based on current scientific knowledge. Attaining this level is a real challenge for manufacturers.

*and/or derived natural, where applicable