NATRUE - True Friends of Natural and Organic Cosmetics


NATRUE Membership Assembly 201...

POSTED: 21.06.2016 IN: Press Releases

Brussels/Berlin, 20th June 2016. 49 active members from over 15 countries worldwide, over 4,700 certified products, more than 200 brands - those were the figures presented by NATRUE, the international non-profit association for natural and organic cosmetics, at its annual Membership Assembly on 1st June 2016 in Berlin.

Over 50 representatives from member companies plus journalists, bloggers and national and international association representatives received information on current developments as well as major trends in the sector, including an international study, in the context of consumers' behaviour, commissioned by NATRUE. In subsequent workshops and debate rounds, participants could discuss future opportunities and the challenges ahead for the natural and organic cosmetics sector.

NATRUE keeps growing
At this year's Membership Assembly, NATRUE President Klara Ahlers welcomed 14 new members, bringing the total number of member companies up to 63. All are committed to promoting and protecting natural skincare and raising awareness for natural cosmetics worldwide.

Presentation of international study on consumers' behaviour
The study "Exploring the Territory of Natural and Organic Cosmetics" presented by Senior Research Expert at the market research institute GfK Vicky De Mesmaecker provided profound insights into the behaviour of European consumers. 900 women from 6 countries (Germany, France, Italy, Poland, Sweden, and the United Kingdom) between 25 and 65 regularly using natural and organic cosmetics were interviewed. Key findings included:

1. 61% of consumers trust in seals when purchasing natural and organic cosmetics.

2. Nearly three quarter of the interviewees (71%) consider natural and organic ingredients important when purchasing natural and organic cosmetics. They have particularly high expectations regarding naturalness and safety for products like face and body creams, as well as products for babies and children.

3. 60% want to avoid products containing ingredients deriving from genetically modified organisms (GMOs).

NATRUE's role within the regulatory framework and contribution to market development
To-date, no official definition for natural and organic cosmetics exists in the regulatory framework. Therefore, multiple private standards exist whose seals aim to effectively reassure consumers of the naturalness of their purchased product. The problem is: each of the numerous seals has different criteria, making it difficult for consumers to choose. Dr. Mark Smith, Scientific and Regulatory Manager at NATRUE, raised this issue in his presentation "NATRUE's Role in the regulatory Framework".

Particular emphasis was placed on the controversial ISO guidelines 16128, which not only do not contain any criteria for the classification of products as 'natural' or 'organic' cosmetics but also authorise the use of genetically modified organisms and synthetic ingredients. Further updates and results relating to topics in which NATRUE is also actively involved, including essential oils, allergens and denaturants, were also presented. In addition, Dr. Smith explained the fundamental principles for self-regulation and gave an insight into further challenges. According to Dr. Smith, future hot topics will primarily revolve around sustainable packaging, preservatives and the use of palm oil.

In her presentation on the market development of the natural and organic cosmetics sector, NATRUE Label and Communication Manager Francesca Morgante showed the importance of an international standard definition, as well a clear distinction from mainstream cosmetics or labels with less strict criteria. NATRUE is the only label guaranteeing that at least 75% of the individual products of a certain range (either identified by the brand or sub-brand) fulfil the conditions of the NATRUE standard. "This unique 75% rule requires a high level of commitment on the part of producers", states Mrs. Morgante, "but at the same time supports the company in positioning itself with a trusted standard on the market". Moreover, NATRUE assists in communicating the brand, including at international fairs such as VIVANESS 2016. At this event, NATRUE was presented for the first time as supporting partner exhibiting with a joint stand in cooperation with twelve NATRUE certified brands.

Following these talks, NATRUE President Klara Ahlers presented the first NATRUE Annual Report 2015, intended to facilitate the communication of NATRUE both internally and externally. The afternoon consisted of four workshops providing the participants the opportunity for a deeper dive into various issues relating to market trends, advertising claims and legal provisions, social media marketing and scientific research projects.

Coffee grounds as a scrub
In the context of his workshop, Amarjit Sahota, President of the consulting company Organic Monitor, presented the latest figures relating to the market development of natural and organic cosmetics on a global scale, and gave insights into its future developments. Mr. Sahota identified the wish for ethical consumption and for avoidance of synthetic ingredients as driving factors in the growing natural cosmetics market. More sustainable product packaging, and new formulations using alleged waste material such as coffee grounds as a body scrub might in the future, ensure an even higher sustainability of cosmetic products. Moreover, according to the market researcher, it will be mainly the consumers' responsibility to ensure long-term sustainable product cycles.

Does the product live up to its promises?
Dr. Theresa M. Callaghan, CCI, an expert in cosmetic claims with background in global R&D management, addressed the following question: "Are your natural/organic beauty products 'honest' when it comes to claims?". Dr. Callaghan explained the legal basis for marketing claims and the benefits of linking to a scientifically based approach for successful, clear marketing statements for natural and organic cosmetic products. Using examples, the workshop illustrated the impact of misleading marketing claims and showed strategies for using meaningful, substantiated claims. This includes performing consumer and laboratory studies and obtaining expert opinions.

Scientific evaluation of skin allergies
The key to the safe use of fragrances is a science-based risk assessment and appropriate risk management to understand sensitivities and allergies. The IFRA (International Fragrance Association) is a global trade association that promotes the safe use of fragrances. Dr. Matthias Vey, Scientific Director of IFRA, announced a comprehensive update on current and developing risk assessment methods through the IDEA (International Dialogue for the Evaluation of Allergens). Dr. Vey also emphasized the need for adequate regulation.

Golden Rules for Social Media
Lisa Brandstötter, founder of Boom Creative Lab, a social media agency based in Salzburg, presented basic methods to optimally promote natural and organic cosmetics online. As mobile devices play an increasingly important role amongst social media users, it is important to think mobile first, said the expert. People are daily exposed to a flood of information - the attention span decreases. Short and meaningful texts and a clear picture design prevent this phenomenon and ensure an optimal engagement of social media users. In addition, Brandstötter explained the benefits of so-called influencer marketing whereby companies agree to cooperate with people who enjoy a strong presence and a high reputation in social networks. Benefits: users trust their opinion, leading to a new target audience.

All the presentations and pictures of the NATRUE Membership Assembly 2016 in Berlin are available under this link




POSTED: 29.07.2015 IN: Press Releases

Dear NATRUE friend,

After 7 years of successful co-operation the International Natural and Organic Cosmetics Association (NATRUE) says farewell and thank you to Ms Julie Tyrrell.

As Managing Director of NATRUE from 2008 to 2014 and then as Director Public Affairs, Ms Tyrrell represented NATRUE and its members not only at European level, as a member of the European Commission's Working Group for Cosmetics, and a member of CEN (The European Standardisation Organisation) but also on an International level as a member of ISO (International Standardisation Organisation) Technical Committee, for Cosmetics Working Group 4 (natural and organic).

NATRUE, all its employees and members, thank Julie very much for her huge commitment and dedication to promoting and protecting NATURAL and ORGANIC COSMETICS worldwide and wish her the very best for her future.



NATRUE reports highly successf...

POSTED: 29.05.2015 IN: Press Releases

The annual meeting of NATRUE is becoming a fixed date in the industry agenda, as an opportunity to find about NATRUE's development, discuss the challenges of the sector, and network at a very high level with key players in the NOC sector.

NATRUE growth

The NATRUE Association is steadily growing, as the need for a unified voice for Natural & Organic Cosmetics grows. 16 new members were approved at the 2015 Membership Assembly from around the world - 10 from Germany, 2 from Turkey, 1 from Italy, 1 from The Netherlands and 2 from Switzerland.

The NATRUE logo is also growing in stature. There are now over 4300 NATRUE certified products. The first quarter of 2015 came to a close with almost 280 newly certified products, confirming and reinforcing projections for 2015 for a total of 1000 newly certified products by the end of the year.NATRUE is increasingly recognised as a seal of quality and reliability, and the certification standard that meets both consumers' expectations and manufacturers' needs.

There is also increased interest from companies outside the EU - with 17% of brands now from outside the EU (+2% on last year). NATRUE is growing in popularity as a Label that is highly respected for its strict criteria and standards of naturalness, as well as providing truly international recognition for brands seeking access to multiple markets both inside and outside the EU.

NATRUE's visibility is also expanding, with plans for an exciting new website unveiled at the Membership Assembly. Specially tailored content has been prepared, and new sections to the website have been added for consumers, manufacturers and press making information even more accessible than before. New downloadable fact sheets on political, scientific and regulatory issues have also been introduced.

Political & Scientific Activities

NATRUE has provided the authentic natural and organic industry with a voice and is officially recognised by the EU institutions and at a global level for its activities. NATRUE's key political priorities were highlighted at the Assembly:

1) Article 20/ISO Guidelines The ongoing need for a strict regulatory definition of natural and organic continues. Julie Tyrrell was accepted to represent NATRUE in the European Commission's Working Group on Cosmetics as well in the European Standardization Organization's Working Group on Cosmetics, CEN (NATRUE is already a member of ISO TC217 WG4).

2) Fragrance allergens NATRUE joined forces with other organisations in an industry consortium that participates in and contributes to the future revised regulatory provisions on fragrance allergens.

3) Denaturants The EC is considering reducing the list of allowed denaturants to just a couple of synthetic ingredients. NATRUE has provided its written position on denaturants to the EC and actively participates in the regulatory evolution of this process - a vital issue for the sector, to protect the use of genuinely natural ingredients.

4) GMOs NATRUE is a Roundtable member of IFOAM's three-year project 'Keeping GMOS Out of Organics', an initiative intended to protect the GMO-free supply chain against GMO contamination. NATRUE continues to support IFOAM's position, as NATRUE likewise does not accept that GMOs have a place in natural and organic cosmetics.

In conclusion

Julie Tyrrell, NATRUE Director of Public Affairs, commented: "The NATRUE criteria are, and continue to be, clearer, more transparent and stricter than the ISO guidelines, both regarding the Definitions for ingredients (which have now been approved) as well the Criteria for ingredients and products (which are to be finalised by the end of this year). Indeed, ISO comprises an "agreement to agree", as opposed to the NATRUE Label criteria which focuses on authenticity of the products, guaranteeing maximum naturalness of each NATRUE certified product and leaving no room for greenwashing, to the benefit of consumers worldwide".

Klara Ahlers, NATRUE President, concluded: "Political presence in 2015 is even more important than it was when NATRUE was first founded. The EU is working on several new regulatory issues. NATRUE is working as an advocate and ambassador for natural cosmetics and is the only cosmetic association active in all major and relevant bodies. In order for the necessary concerns about natural cosmetics to be heard, NATRUE ensures that facts are substantiated supplemented and incorporated into influential documents. Without NATRUE, certified natural cosmetics would have no voice in Brussels and consumers' interests could not be defended".

NATRUE announces research find...

POSTED: 13.11.2014 IN: Press Releases

"I was delighted to host the exhibition 'Experience True Natural and Organic Cosmetics' with NATRUE. In the European Parliament we deal with a number of issues in the abstract sense, so the exhibition was an excellent opportunity to not only inform MEPs and their staff about the regulatory issues concerning the natural and organic cosmetics sector, but also to allow them to experience the cosmetics for themselves", explained Ms Julie Girling, UK Member of the European Parliament.

The aim of the study was to explore what consumers expect from natural and organic cosmetics (NOC), to better understand public perception, as it currently stands, in order to address consumer confusion and best meet consumer expectations, amidst a sea of greenwashing. The study focused on the drivers and barriers influencing NOC purchasing decisions, and the differences in perception of the terms natural and organic.

"As the terms 'natural' and 'organic' for cosmetics remain without a regulatory definition to date, private standards exist. Also the conventional cosmetics industry recently tabled a draft standard with the International Standardisation Organisation, which is expected to be weaker than the NATRUE standard. But what about consumers and their expectations? In order to find an answer to this fundamental question, NATRUE decided to carry out an independent consumer enquiry", stated Julie Tyrrell, Director at NATRUE.

The research was undertaken by the GfK Group, one of the most established market research organisations in the world. Research was both qualitative and quantitative, with two small focus groups interviewed in-depth in phase one, and a larger study of over 900 women who were surveyed online during phase two. The women, aged 25-65, came from a range of European countries - France, Italy, Germany, Sweden, Poland and the UK. Households represented a good cross section of society: families, single parents with children, couples without children - with a wide range of educational and professional backgrounds - from students and unemployed through to full time or part time employees, self-employed and retired people, and homemakers.

The research flagged up that 75% of women are aware that there is a difference between natural and organic ingredients but a third of women interviewed feel they really understand what the difference is. The public understands that organic is a strongly regulated process, which has a label/certificate that ensures the product is organic. Nine out of ten women interviewed stated that NOCs should not contain GMOs or artificial ingredients.

Purchasing Drivers

Key drivers behind purchasing decisions are whether ingredients are harmful (89% consider this of importance). Other things influencing their purchasing include allergies (87%), fragrance (86%) and recyclable packaging (51%). 79% expect that the products contain uniquely natural ingredients. The need for "only organic" is slightly less important than only natural.

Perhaps not surprisingly, these concerns are especially important for facial and bodycare products and less vital for wash-off products - shampoo and shower gel are rinsed off quickly so the concern about artificial ingredients is less significant. NOCs are considered especially important for leave-on bodycare and babycare products. Information about ingredients and production processes is also important.

The findings have thrown up some interesting facts and figures, which shine new light on the NOC market and the European mindset. Interestingly there was some regional variation in public perception, between Northern European countries and Mediterranean countries. The Northern European group perceived NOCs as being more gentle, pure, fresh or closer to 'home made' and were more focused on ingredients, composition, smell and colour. The Mediterranean group had broader concerns, for example about packaging, shelf-life and safety, and marketing.

The research has flagged up considerable confusion that exists amongst consumers about what makes a product genuinely natural or organic. For example, interviewees were asked if water should be certified when considering whether a formulation is genuinely natural or organic. Initially consumers thought this was a good idea, but when further questions were asked it became apparent that they had not initially thought about the quality of the water, whether it would need to be spring water, filtered water, tap water and so forth. When given the options, further information and time to consider the issue, consumer opinion faltered. No added value was perceived in labelling water as natural or organic.


The majority of NOC consumers wish to avoid negative outcomes. NOCs are perceived to be a better choice in the long term. There are 3 different types of NOC consumer:

1) 35% choose NOCs as 'risk avoidance', wanting to avoid harmful ingredients.
2) 45% take a more altruistic approach, wanting to avoid negative outcomes for others - mankind, the plant and animal kingdoms, the planet.
This is of particular concern to women aged 45 and over.
3) 20% select NOCs as a lifestyle choice or way of life, because cosmetics must fit with their healthy and natural lifestyle and philosophy.
This is of particular concern to women aged 25 to 34.

While risk avoidance (a negative driver) is often the reason for starting to use NOCs, continued use of NOCs is based on positive experiences and associations. In purchasing NOCs women feel that they are helping to make the world a better place. NOCs are perceived as the safest long-term choice for us and for the planet.

NATRUE's President Klara Ahlers concluded: "We are delighted and grateful to Julie Girling for supporting us as the host of our event. Inside the European Parliament we were given the opportunity to chat with decision makers from the European Institutions, both in NATRUE's exhibition area and during a 2.5 hour meeting with around 30 stakeholders from the political scene, press and other associations. With regards to our international political activities, the 2 days in Brussels represent an important step in actively raising awareness of the issues surrounding NOC regulation and NATRUE's mission".


4000th NATRUE Certified Produ...

POSTED: 15.10.2014 IN: Press Releases

Five years on, neither the terms 'natural' nor 'organic' have been defined or regulated in the cosmetic sector. However shortly after NATRUE was founded, the conventional cosmetics industry tabled draft guidelines on technical definitions and criteria for natural and organic cosmetic ingredients and products with the International Standards Organisation (ISO). In order to ensure the involvement of experts in the field, NATRUE joined this initiative, commenting on and contributing to the process. NATRUE Director Julie Tyrrell explained:

"The requirements of the proposed ISO standard are expected to be significantly weaker than the NATRUE criteria. The NATRUE standard will therefore continue to exist in order to actively promote and protect natural and organic cosmetics of a higher calibre. Consumers must be provided with transparent information, enabling them to make informed purchasing decisions at the point of sale".

Indeed NATRUE certification offers consumers a unique guarantee: strict criteria for three different levels of certification, across 13 product categories. Each product category ensures maximum content of natural raw materials and also limits the use of derived-natural ingredients. Why is this necessary?

A simple example: it is obvious that the criteria for a body oil (which can be manufactured relatively easily from 100% natural and organic ingredients) and the criteria for a shampoo (which is mostly comprised of water, which NATRUE does not count as a natural or organic ingredient) should not be the same. The 13 different product categories, each with their own tailor-made criteria, ensure that every product fulfils its promise to be as natural as possible. These rules apply across all three NATRUE certification levels - Natural Cosmetics, Natural with Organic portion, and Organic Cosmetics. This unique approach protects consumers because it guarantees a strict level of naturalness that does not allow for loopholes. Futhermore at least 75% of a brand's range needs to be certifiable, to avoid greenwashing by companies promoting a small hero collection when the majority of the products in the range are not of the same high standard.

The NATRUE logo is one that can be trusted, and is recognised worldwide - one logo for one world - guaranteeing quality and authenticity. Consumers can now see at a glance whether a product is truly natural, and know that it contains top quality raw materials, and is free from artificial colours, fragrances and preservatives such as parabens. No paraffin oils or petroleum-derived ingredients are permitted, no silicone oils or GMOs. No other standard has such a strict definition of naturalness.

Today there are 4,000 plus NATRUE-certified products from approximately 150 brands - established names including well known green beauty pioneers, as well as up-and-coming new brands. The 4,000th product was an eye-shadow, further expanding the choice of certified-natural make-up on the market.

"We are proud of the successes of the past five years, hailed by the arrival of the 4,000th NATRUE-certified product. This confirms that we have established ourselves as a credible and significant player in the organic and natural cosmetics sector. The impressive growth in the number of NATRUE-certified products illustrates that manufacturers and consumers are looking for a trusted and strict standard for their cosmetics, to distinguish them from the many 'greenwashed' products out there", commented Klara Ahlers, President of NATRUE.

NATRUE: the driving force on t...

POSTED: 27.05.2014 IN: Press Releases

Brussels/Berlin, 27. May 2014. The demand for natural and organic cosmetics in increasing, the market is growing. When asked about the content of their cosmetics, consumers become increasingly critical – a sensation to which more and more manufacturers react. The interest in the annual Members Assembly of the Natural and Organic Cosmetics Association NATRUE, which was held on 23. May 2014 in Frankfurt, was correspondingly high. More than 50 representatives of member companies and partners, journalists and other interested people informed themselves about the status quo, market and sector trends as well as current projects of NATRUE.

Manufacturers and consumers require strict standards, more transparency and participation
At the Membership Assembly, 20 new members were welcomed, demonstrating the need of an international association, grasping the opportunity to defend the values they so dearly believe in. Indeed, companies from
Austria, Bulgaria, Croatia, Finland, Germany, Greece, Ireland, Italy, Poland, the UK, Sweden, Switzerland and the US understood the importance of unity.

At NATRUE, the increasing demand for natural and organic cosmetics is also reflected in the NATRUE rising certification figures. Almost 40 per cent more products have been certified in the first quarter 2014 compared to the corresponding period last year. Meanwhile, over 3.800 products and over 250 raw materials are currently certified. More than 100 new products are NATRUE certified each month.

Clearly, a definition for natural and organic cosmetics is still missing at European and international level. NATRUE is committed to establishing a formal definition acceptable to consumers and manufacturers alike. 

“NATRUE is recognized as a key player in the natural and organic cosmetics sector. The figures illustrate a rethinking process amongst manufacturers and consumers. Strict requirements such as set in the NATRUE criteria are becoming ever more important. Consumers want a guide to orientate themselves in their buying decisions”, said Klara Ahlers, NATRUE President. “Manufacturers are using the NATRUE Label to clearly differentiate themselves from the so-called ‘nature inspired’ products which are far from the actual consumers’ needs”, Ahlers continues to explain.

Project partnerships in Brazil...
At this year’s Membership Assembly, international guest speakers also presented their projects. Alexandre Harkaly, Executive Director of the Brazilian certification body IBD (, for instance, presented the new partnership with NATRUE on alignment and harmonization of NATRUE and IBD standards. Brazil is the world’s third largest market for cosmetics. IBD is known beyond the borders of Latin America for the certification of natural, organic and biodynamic products. For NATRUE, this cooperation marks a further milestone on its way to establish international recognized standards for natural cosmetics.

...and Germany
Dr. Ana Lucia Vascuez and Dr. Susanne Zibek, from the Frauenhofer Institute IGB, presented the results to date of the project “Organic for Surfactants” (O4S) which deals with the development of biosurfactants out of organic agricultural waste according to the NATRUE criteria (

IFOAM EU contribution to the NATRUE Membership Assembly
How organic agriculture is regulated plays an important role in the natural and organic cosmetics sector. The Director of IFOAM EU, Marco Schlüter gave a speech about the legislative proposal for a new organic EU regulation. IFOAM EU recognizes that the proposal delivers some valuable and innovative elements, and welcomes that it was accompanied with an EU organic action plan. However, it fails to deliver any real benefits over and above the present regulation and thus IFOAM EU rejects the proposal in its current form, unless substantially changed. IFOAM EU calls for further development of the organic legal framework based on organic principles and an organic regulation that supports the development of the sector, based on a progressive step-by- step process with clear vision, one that takes the diversity of member states, regions and organic operators into account.

NATRUE-IBD: Agreement on align...

POSTED: 02.04.2014 IN: Press Releases

This Agreement will undoubtedly bring unparalleled benefits to the sector; strengthening both organizations which are driven by the same passion, values and ethics.  Whilst NATRUE represents global leaders of authentic natural and organic cosmetics, Brazil is one of the top 3 cosmetic markets and IBD  globally renowned for the certification of not only natural, organic and biodynamic  products but also in the field of sustainability – a perfect international partnership.



The Agreement comprises 2 phases:

Phase 1: Under the Agreement, all natural and organic cosmetic products certified to the NATRUE Label (raw materials, formulas and finished products) may automatically receive the “IBD natural ingredients seal” without undergoing additional certification or costs – only a seal fee for use of the IBD label will be charged.  Whilst organic certification for cosmetic and body care products in Brazil is currently prohibited – once this prohibition is lifted, this certification will be extended to organic certification in accordance with Brazilian legislation taking into consideration the necessary adaptations for the future Brazilian standard."

Phase 2: IBD has aligned its criteria to that of the NATRUE Label for those products intended to be exported.  As soon as operators have adjusted their line to these criteria, the NATRUE Label will automatically be awarded to IBD certified natural and organic cosmetic products without undergoing additional certification costs – only a seal fee for use of the NATRUE Label will be charged.  NATRUE certification will enable IBD certified products to make an organic claim under the NATRUE Label at an international level.

“This Agreement supports companies wishing to enter the Brazilian market with the IBD seal and at the same time carrying an international Label such as NATRUE, providing clarity for consumers and enhancing excellent business opportunities for authentic producers at an international level” states Ms. Klara Ahlers, NATRUE President.

Alexandre Harkaly, Executive Director of IBD adds “The Agreement is a milestone in the international recognition of authentic natural and organic cosmetic products reducing barriers to international trade for Brazil who may now export NATRUE levels 1 (natural), 2 (with organic portion) and 3 (organic) to third countries”.

The Agreement will be operational as of 1st April 2014 – information will be made available on both the NATRUE and IBD websites.


NATRUE at Vivaness 2014

POSTED: 07.02.2014 IN: Press Releases

Not only will it be possible to discover a huge selection of NATRUE Certified products, but it will also present an opportunity to learn more about the NATRUE members thanks to the project "NATRUE Members are the protagonists": leaflets and an interactive tool introducing NATRUE members will be available for visitors. "NATRUE is globally recognized for its trustworthy Label, which to date represents almost 3400 certified products on the market, but there is much more news to be unveiled" affirms Julie Tyrrell, Director at NATRUE. "In 2013 we expanded NATRUE requirements for membership resulting in an important number of new members. NATRUE expects this growth to continue in 2014. Today we have approved membership for 18 members from various geographic locations: for example, Bulgaria, Germany, Italy, Poland, Sweden, Switzerland, UK and more. Companies have realized that being a NATRUE member provides them with the possibility to play a major role in shaping the future of the sector. SMEs benefit from not only from coordinated communications but also and importantly being ahead of the regulatory curve thanks to regulatory and scientific updates, all carefully selected, analysed and managed by the NATRUE team" continues Ms Tyrrell. Special Event: NATRUE is very pleased to invite the press and the public to its conference "The NATRUE Organization: an interactive session presenting current challenges and achievements" taking place on Thursday 13 February 2014 between 15.00 and 15.45 in room New Delhi. The session will include the participation of Dr Ana Lucia Vásquez-Caicedo from Fraunhofer Institut. Both NATRUE and Fraunhofer Institut are project partners of the "Organic for Surfactants" project aimed at developing NATRUE compliant surfactants out of organic agriculture waste. The NATRUE team is fully available to schedule appointments and interviews during Vivaness Anybody interested can contact NATRUE via



NATRUE goes to Japan!

POSTED: 30.10.2013 IN: Press Releases, Events, Sector News

Dr. Shoko Furuno, NATRUE's Regulatory and Scientific Manager, will be speaking at Biofach Japan on Friday 31st October 2013 - Seminar Room 1. "NATRUE: A home to all true friends of Natural and Organic Cosmetics" will highlight the reasons why NATRUE was first founded, and our activities and results to date. She will also explain the core principles behind the NATRUE Label Criteria and certification procedures.

NATRUE will also be happy to welcome visitors at our stand 6-15 where a selection of NATRUE Certified Products will be displayed and information about NATRUE membership, NATRUE EU funded projects/recommendations and much more can be obtained.

Shoko will not be alone in this venture in her homeland: representatives of JAPAL (Japan Association for Pharmaceutical Affairs Law Foundation) will also be there to support. JAPAL was founded with the purpose of enhancing and improving Pharmaceutical Law and related matters especially in the drug and cosmetics sectors.

Since 2012 JAPAL is NATRUE's first Approved Certifier based in East Asia operating predominately in Japan and Korea. JAPAL, together with WELEDA Japan and LOGONA Japan recently launched an extremely informative website about NATRUE, where people can easily access up-to-date news and information in Japanese - see:

"This website will soon be available in Korean and will enable consumers to know which NATRUE Certified products are available in the Japanese market" announced Mr. Takeshi Yoshida, BOD Chairman of JAPAL.

We look forward to meeting you in Tokyo between the 31st October and the 2nd of November, do not miss this great opportunity to get to know more about NATRUE in the context of Biofach Japan.

NATRUE announcing its first me...

POSTED: 18.10.2013 IN: Press Releases, Events, Sector News

 “Natural Products Scandinavia has been identified as a “must be there”event for NATRUE this year. The awareness and consciousness of Scandinavian consumers about natural cosmetics is higher compared to other areas in Europe. Still, confusion could arise due to the lack of regulation at international level and the proliferation of Labels, which often do not guarantee the same high standard” noted Julie Tyrrell, Director, Public Affairs, NATRUE.

“NATRUE also recently welcomed its very first member from Sweden” continued Ms Tyrrell. ”DZ Wellness also opted for active involvement in our association’s activities further to certifying the brand Dharmazone, to the NATRUE Label”.

Today NATRUE can count on the support of members from Germany, Switzerland, Italy, Greece, Poland and Sweden and interest is continually growing worldwide.

For those who are interested in learning more Ms Tyrrell will be speaking Sunday 20th October at 12.00 during the session “NATRUE: a platform protecting consumers and industry alike” providing insights about the sector and key information about NATRUE’s mission, activities and challenges.

Together with Ms Tyrrell, Francesca Morgante, NATRUE Label Manager, will
welcome visitors at stand NE35. “Many Scandinavian companies have opted for the NATRUE Label offering consumers natural and organic cosmetics which fulfil strict, transparent and international Criteria. Those companies play an important role representing almost the 9% of the total number of NATRUE Label Users”.

A wide selection of NATRUE certified products, will be available at the stand
together with brochures, information material about NATRUE, its members and
Label Users.

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