NATRUE - True Friends of Natural and Organic Cosmetics

From municipal solid waste to cosmetic packaging

Since 1st June 2017, NATRUE has been partner of an exciting and innovative EU-funded new sustainability initiative, URBIOFIN, whose objective is to transform the organic part of municipal solid waste into biobased products, including product packaging.

Having been committed to protecting and promoting authentic Natural and Organic Cosmetics for ten years - a sector which is increasingly moving thanks to the constant and growing focus on sustainability -, NATRUE is delighted to be participating in the European sustainable URBIOFIN project. The latter is coordinated by the Spanish engineering company IMECAL and has received funding under the European Union's Horizon 2020 research and innovation programme under grant agreement No 745785.

In its role as a project partner, NATRUE "gives another important signal for sustainability and active responsibility. The Association joined the industry consortium project to help solve environmental pollution and contribute to the transition to a renewable circular bio-economy through sustainably converting municipal waste into targeted products like cosmetic packaging", explains NATRUE President Klara Ahlers.

NATRUE participated in the kick-off meeting of the URBIOFIN project which was held on 12th and 13th June 2017 in Valencia, Spain. Expected to run for four years, URBIOFIN will demonstrate how ten tonnes of organic urban waste can be converted into biobased products per day, thereby validating the entire value chain including the involvement of waste management authorities in all 28 European Member States as well as the validation of products selected by end consumers. The aim is to move towards a more sustainable bioeconomy by obtaining valuable and marketable bioproducts, such as cosmetic product packaging, from urban waste.

For more information on the project, click here.