NATRUE - True Friends of Natural and Organic Cosmetics

NATRUE at VIVANESS 2017: Kick-off 10th Anniversary On Tour

From 15th to 18th February 2017, the international natural and organic cosmetics and personal care sector will meet again at VIVANESS in Nuremberg, Germany. VIVANESS has established itself as the central platform for the sector and NATRUE will once again be proudly participating as part of a joint stand within the industry event with ten NATRUE Label Users - and celebrating its own 10th anniversary.

NATRUE, the International Natural and Organic Cosmetics Association, became an official honorary sponsor of VIVANESS in 2016 and is delighted to be soon exhibiting again in the "hot spot" of the international natural and organic cosmetics world. After last year's major success of NATRUE's first ever pavilion, the association will partake once again with a joint stand (Hall 7A, Stand 251) where, in addition to providing information on the association, the NATRUE label and the latest developments, NATRUE will be exhibiting this year on a 120m2 area with representatives of 10 international manufacturers of natural and organic cosmetics carrying the NATRUE label, including NATRUE founder members and industry pioneers.

Key dates related to the NATRUE pavilion at VIVANESS 2017:


amo como soy (amo como soy, Germany) - Beauty Garden (SARL La Ferme de Beauté, France) - Cosnature (Cosmolux, Germany) - Farfalla (Farfalla Essentials AG, Switzerland) - Irish Organics (Rí Na Mara, Ireland) - lavera (Laverana GmbH, Germany) - Lenz Naturpflege (Die Regionalen GmbH, Germany) - LOGOCOS (LOGOCOS Naturkosmetik AG) - PRIMAVERA (PRIMAVERA LIFE GmbH, Germany) - Weleda (Weleda AG, Germany).

When: Wednesday, 15.02 to Saturday, 18.02.2017
Where: Trade Fair Nuremberg │Hall 7A │Stand 251

As part of "NATRUE's 10th Anniversary on Tour", VIVANESS 2017 will be the first event on our programme celebrating 10 years of NATRUE's dedication to the protection and promotion of natural and organic cosmetics. NATRUE will have its first 10th anniversary celebration event at VIVANESS on 16th February from 5-6pm at the Open Stage area. This celebratory event is open to everyone wishing to raise their glasses and share the association's commitment and dedication for the sector, since its foundation in 2007.

Under the theme "The Evolution of Natural and Organic Cosmetics throughout the last 10 years", and naturally linking with NATRUE's 10th anniversary, bloggers, journalists and other interested parties will not only have the opportunity to discover international certified brands carrying the NATRUE seal from France, Germany, Ireland and Switzerland but also learn about the association's biggest achievements over the past decade and the future challenges for the sector that lay ahead.

The NATRUE team will be at the pavilion at the visitors' disposal throughout the trade fair days. In addition, NATRUE Director General Dr. Mark Smith will be part of a panel discussion and hold several presentations at "VIVANESS On Stage" - updated information can be found here.

NATRUE President Klara Ahlers concludes: "VIVANESS has become the place-to-be for every actor from the natural and organic cosmetics sector worldwide. As an honorary sponsor and partner since the establishment of the association, we are delighted to be exhibiting once again with a pavilion after its major success of last year, and look forward to be celebrating our decennial anniversary at the heart of the natural cosmetics world. We could not have wished for a better place than this international meeting point to hold our kick-off anniversary celebratory event as part of our 10th Anniversary On Tour."