NATRUE - True Friends of Natural and Organic Cosmetics

NATRUE Membership Assembly 2018

NATRUE welcomes 21 new international members – Presentation of NATRUE activity report – over 5800 products from more than 250 brands

Every year, the Membership Assembly is a great opportunity to address and update the challenges of the Natural and Organic Cosmetics (NOC) sector together with the main achievements of the past year. On Tuesday 24th April 2018, NATRUE held its annual Membership Assembly in Frankfurt – Germany. The occasion to update Members of the Association about its activities in the areas of advocacy, label and research. This year the international non-profit association again grew its membership, now to 75 active members worldwide. NATRUE also demonstrated the powerful impact and continued growth of NATRUE label in the NOC sector, as chosen by the globally leading brands of certified natural and organic cosmetics.



Outstanding Market Relevance

Between 2017 and 2018, more than 500 new products and 12 new brands adopted the Label. As of April 2018, this brings a total number of certified brands up to 250, covering 31 countries globally and for the 1st time we saw new brands from Brazil and Morocco. The combined worldwide consumer sales attributable to products carrying the NATRUE seal exceeds 1 billion euros, showing that there is a real trust from consumers to cosmetic products bearing the NATRUE label – a true reference in the certified NOC world.


Advocacy at its heart

As a founding principle of NATRUE, advocacy for the coming year continues to focus on definitions for product criteria, natural ingredients protection and “green” claims to combat greenwash for the benefit of the consumer and the sector alike. New areas of focus also include environmental fate of ingredients, products, plastics including product packaging and sustainability. On-going areas of activity, and top priorities for its members, include fragrance allergens, endocrine disrupting compounds, new plant breeding techniques and GMOs, nanomaterials and a global animal testing ban.


Innovating waste to cosmetic product packaging

Last year, NATRUE announced its participation to the exciting and innovative new sustainability project, URBIOFIN, which is aiming to transform and valorise customer waste into new products including cosmetic packaging. One year on, it was the opportunity to update members on the project and sustainability actions at EU-level dealing with the Circular and Bio-based Economy. The project runs until May 2021 and more information can be found here:  


"For over 10 years NATRUE has provided the voice, and the scope and diversity of our activities demonstrates commitment to all in the sector. As NATRUE’s dedicated membership and Label users grow we face both new and existing challenges together. NATRUE will always be a home to embrace those advocating for high quality who support and nurture growth of a vibrant, and continuously innovative sector for the benefit of consumers worldwide.” Dr. Mark Smith, NATRUE Director General.