NATRUE - True Friends of Natural and Organic Cosmetics

NATRUE Pavilion at Natural & Organic Products 2-3 April 2017

10th Anniversary for NATRUE

After last year's success of the first ever NATRUE Pavilion at Natural & Organic Products Europe at London's ExCel, the Association will once again host a joint stand of NATRUE certified brands (in the Natural Beauty & Spa area, Stand B50) on 2-3 April where NATRUE will be celebrating its 10th Anniversary.

NATRUE will be inviting guests onto the stand to raise their glasses on Monday 3 April at 2pm in celebration of the Association's commitment to the natural and organic cosmetics sector since its foundation in 2007, and to learn about the Association's biggest achievements over the past decade and the future challenges for the sector that lie ahead.

The NATRUE Pavilion will demonstrate the truly international nature of the NATRUE standard for certified natural and organic cosmetics worldwide. Almost 5000 products are currently certified covering more than 230 cosmetic brands, and over 200 individual raw materials.

The Pavilion will be raising awareness of NATRUE's high certification standards and its benefits for consumers, manufacturers and retailers alike. The stand will be an information hub where visitors can find out about the NATRUE seal and what differentiates those brands bearing it on their packaging. In addition, visitors can chat to industry pioneers and discover new ranges.

A colourful mix of brands will join forces at N&OPE under the umbrella of the NATRUE Pavilion: Ÿ

- Lavera (Germany) was a founder member of NATRUE in 2007 - manufacturer of lavera Naturkosmetik Ÿ
- Logocos (Germany) - also a founder member - manufacturer of brands Logona, Sante, Heliotrop and Fitne Ÿ
- Gala Cosmetici (Italy) - manufacturer of brands Bio Happy and Delidea Bio

NATRUE's Director General Dr Mark Smith commented:
"Natural & Organic Products Europe has become the place-to-be for everyone involved in the natural and organic cosmetics sector. We are thrilled to be hosting our second NATRUE Pavilion this Spring, and look forward to celebrating our decennial anniversary with everyone in the vibrant setting of the show at London's ExCel".

Join Dr Mark Smith in the Natural Beauty Theatre for what promises to be a lively debate:

Panel Session: Sustainability in the Beauty Industry
Monday, 3 April 12:30 pm - 1:00 pm
Speaking: Dr Mark Smith (NATRUE), Jayn Sterland (Weleda), Jo Chidley (Beauty Kitchen), Joanne Hill (Amaranth), Jo Fairley (journalist)

Panel Discussion: ISO Standard for Natural & Organic Cosmetics: Update and Outlook
Monday, 3 April 1:10 pm - 1:50 pm
Speaking: Dr Mark Smith (NATRUE), Lauren Bartley (Soil Association), Amarjit Sahota (Organic Monitor)

The NATRUE team looks forward to welcoming visitors and Press to the Pavilion.