Portrait of Laverana GmbH & Co. KG

During the past 23 years lavera Naturkosmetik has been a continuous trendsetter and emitter to the Bio specialized trade concerning  the “essential skin”.

For 23 years now the Laverana GmbH & Co. KG, producing the brands lavera and LAVERÉ Naturkosmetik, is known for products that pamper the costumer with natural and eudermic cosmetics. “A company with soul and charisma, delivering highest quality. An employer valueing every single employee with its individual skills and abilities. Open minded communication, no rigid hierarchies and a warm and friendly working climate are part of the company’s strategy and, alongside product quality, a very important factor of success for laverana. Led by the directing duo Klara Ahlers and Thomas Haase, laverana is mostly described as “a company on the road to success” in employer portraits and articles.

laverana offers a range of more than 330 natural cosmetic products suited to individual consumer needs.

100 % free from artificial preservatives, perfumes, colours and petroleum-based ingredients.

100% pure vegetable oils, agents & extracts

100% skin smooth emulsifiers and tensides

100 % skin-friendly emulsifiers and surfactants

100 % certified natural cosmetics

Besides immaculate quality an optimal skin tolerance is first command for laverana products. Effects that improve the skin condition are the highest goal of the 11 lavera systems and the 4 LAVERÉ systems with anti-ageing-energy. 

lavera Naturkosmetik offers variety with more than 250 products suitable for every skin type and every season, whereas LAVERÉ Naturkosmetik provides anti-ageing-energy for the skin 25+.

A brand name on the road to success, with a product world which wants and also is able to fulfill all desires and demands placed on a “cosmetic product for everyman” – in particular with its brand name lavera the company is synonymous with the „democratization of natural cosmetics“.

In April 2010, the new lavera map of ingredients was launched on the brand’s website. On the interactive world map the users get detailed information about the cultivation of the organic plants. After a short click on the ingredient on the map, a new page is opening with a picture of the plant, information about the cultivation or the cultivation project, the effect in natural cosmetics and an overview of products which contain the ingredient.

NATURAL PRINCIPLES

EFFECTIVENESS
Research and development are at the top of the lavera agenda. We explore new avenues such as using plant-based liposomes or hyaluronic acids for measurable and noticeable results, and have even developed a new organic plant fluid, as well as the world’s first 100% mineral UV protection. And our research goes further, as witnessed by our regular product innovations. Because we are only happy if we can provide the best: the best ingredients, the best tolerance for sensitive skin and, of course, the best effectiveness.

TOLERANCE
It goes without saying that Thomas Haase, when developing his products, placed particular importance on tolerance. It’s why the entire lavera range is particularly kind to the skin, includes products for especially sensitive skin and is 100 % dermatologically tested. With the launch of its scent-free Neutral and Baby &Kinder Neutral systems, plus natural sunscreens, lavera was one of the first natural cosmetics manufacturers to include a full range of care products designed specially to respond to the needs of extremely sensitive adult, child and baby skin types in its range.

NATURALNESS
We use as many plant-based ingredients from certified organic crops as possible, all running the same race for quality as our products and packaging. Even our scents, created together with well-known perfumers and our own in-house perfumer, are 100% purely natural. These are gently processed at the highest technical level. We use no chemical preservatives, fragrances or aromas. Rather, lavera exploits the multifunctionality of natural ingredients, develops special manufacturing processes and is constantly seeking further optimisation.

PERFECTLY NATURAL

OEKO TEST approved
lavera products have regularly been tested by the German consumer magazine ÖKO-TEST since June 1992, receiving full marks more than 600 times. ÖKO-TEST applies high standards of quality to its investigations. In addition to the issue of health risks, ÖKO-TEST naturally reviews the benefits of the products and services. Thirdly, ÖKO-TEST looks at environmental sustainability!

NATRUE-approved
Since its foundation in 2007, lavera has been a member of NATRUE, the International Natural & Organic Cosmetics Association that is keen to safeguard the highest possible standards for natural cosmetics in the future. The NATRUE three level system helps to differentiate between natural cosmetics, natural cosmetics with organic portion and organic cosmetics by product groups such as lotions, shampoos, creams, etc. Since October 2009, the first lavera product bears the NATRUE Label.

VEGAN-approved
This label indicates all products that do not include animal ingredients, and are therefore vegan. These products are registered with the Vegan Society.

Dermatologically approved
Dermatologists use special series of patch tests to classify the product as kind to the skin, tolerated by the skin or harmful.

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