NATRUE - True Friends of Natural and Organic Cosmetics


Natural Cosmetics are about more than just the products. Many people and other organisations share our fundamental belief about the importance of the harmony between people and nature. It is important that we join forces to protect nature and our planet’s biodiversity.

NATRUE reaches out to likeminded groups and works with major stakeholders to discuss and exchange issues of common concern, identifying common objectives, partaking in joint meetings and, when appropriate identifying core messages for inclusion in our respective positions papers. 

The aim is to represent, protect and promote the industry in Europe and beyond. 

IBD Agreement:

IBD is a Brazilian certification body and the largest certifier in Latin America (IBD website) who, in April 2014, joined forces with NATRUE to protect and promote authentic natural and organic cosmetic products via an Agreement on the alignment and mutual recognition of their respective standards. The Agreement brings unparalleled benefits to the sector; strengthening both organisations which are driven by the same passion, values and ethics. You can find further details under NEWS.


NATRUE is a member of IFOAM International and IFOAM-EU, the European umbrella organisation for organic food and farming. NATRUE supports and contributes to IFOAM-EU initiatives (Keeping GMOs out of organics ), with particular emphasis on organic agricultural ingredients as many agricultural raw materials form the basis for NATRUE compliant cosmetic ingredients. 

In June 2014, NATRUE adopted the IFOAM Family of Standards into the NATRUE Label Criteria. The advantages, IFOAM and NATRUE believe, are that the IFOAM Family of Standards represents both the diversity and the unity of what is considered organic worldwide, and this step benefits producers, traders and consumers, with an approach that combines inclusiveness and integrity.  You can find more information under NEWS

Further information on NATRUE requirements and the IFOAM Family of Standards can be found at FAMILY OF STANDARDS and NATRUE CRITERIA.

VIVANEES - Nürnberg Messe

NATRUE since 2016 is the new sponsor of VIVANESS, the international trade fair for natural cosmetics in Nuremberg. The cooperation includes mutual consultations on strategic and organizational issues as well as the use of synergies with regard to marketing, communication and professional events. The ideal sponsor with NATRUE thus strengthens the position of VIVANESS as an international meeting place and impetus of the natural cosmetics sector. Klara Ahlers, NATRUE President comments: "VIVANESS is an international sector meeting-point as well as a competent and credible stage for natural cosmetics" Petra Wolf, Member of the Management Board of NürnbergMesse, adds: "With NATRUE as an ideal sponsor we would like to sharpen the global profile of natural cosmetics even further and establish VIVANESS as an international branch event. NATRUE has great expertise and stands for high quality standards - this fits perfectly with VIVANESS. We are looking forward to working together with NATRUE to actively shape the future of the fair and the market.More information here