How to obtain the approval?

Firstly, we invite you to read carefully the information below so that you can have a comprehensive overview of the necessary requirements to obtain the NATRUE Label.

First steps

  • Read and understand the NATRUE Criteria to internally assess how to formulate your raw materials according to the NATRUE Standard. You can find the Standard and its corresponding Annexes under the “NATRUE Criteria” section.
  • Contact a NATRUE Approved Certifier (NAC), who will be in charge of the whole approval process. NATRUE does not certify/approve directly. We work with a network of independent certification bodies worldwide. We believe that this grants a greater level of transparency to our standard. We suggest you to get in touch with 2 or 3 certifiers and inquiry directly about their costs and availability. You can find the list of NACs here.

As soon as you formally enter into cooperation with a NATRUE Approved Certifier, you will need to sign and send back to NATRUE the Agreement on the Usage of the NATRUE Label, which is our contract. You can download it at the end of this page.

Please do not forget to have a look at the costs before you start the official approval process. There are two sets of costs:

  • Approval costs: invoiced entirely by the certifier and subject to the NAC you decide to work with.
  • NATRUE label fee: 50 euros/raw material for a 2-year approval.

ℹ️ As a non-profit association, the label fees costs are used to fund NATRUE’s activities (for example, attendance to trade shows, development of NATRUE’s Label, daily running of the association, etc.).

Other details
To help you understand the whole approval procedure, please find below a flow chart where the whole process is visually explained step by step.

Should you need any further information, please do not hesitate to contact Cécile Zumbiehl (Label & Events Officer) at

NATRUE Agreement on the Usage of the NATRUE label - Approved Raw Materials
Flow Chart - How does the NATRUE Label scheme works?
Raw Material Approval Scheme: decision tree