We have a common goal: to safeguard and promote pure authentic natural and organic cosmetics. Based in Brussels, our international secretariat works passionately to fulfill NATRUE’s mission.

  Dr Mark Smith – Director General

Role: Running of NATRUE, lead role in all political, regulatory and scientific affairs of the association – advocacy, research and label.

Mark graduated with a M.Chem (Hons.) degree in chemistry and an interdisciplinary PhD. between chemistry and genetics. Before joining NATRUE in June 2014, he developed further his research career with two positions covering biotechnology (Leeds, UK) and the biomedical/pharmaceutical sector (Montréal, Canada). Mark is a British national who has more than five years’ experience in Scientific Management. During the last ten years, he has been involved in the successful coordination of strategic and collaborative interdisciplinary projects via academic departmental and international research. Mark became Director General of NATRUE in July 2016.

Languages: English, French


Phone: +32 2 613 29 32

   Katrin Pilz – Office Manager

Role: Administrative support, responsible for ensuring legal, financial and HR matters and membership management.

Katrin joined NATRUE in January 2019. She provides administrative support and is responsible for ensuring legal, financial and employment requirements. In addition, she is involved in liaison with the European Parliament, manages NATRUE’s membership and prepares financial documents describing the office expenditure and budget. Katrin has lived in Brussels for ten years and has extensive experience in European Affairs for German and European liaison offices to the European Institutions. Katrin previously worked for 7 years at the German-Belgian-Luxembourg Chamber of Commerce in Brussels and advised SMEs on various matters.

Languages: German, English, French, Dutch, Italian and a bit of Spanish and Modern Greek


Phone: +32 2 613 29 30

   Ana Ledesma Claros – Communications Officer

Role: Responsible of internal and external communication strategies, implementation, development and management of NATRUE’s website and social media accounts.

Ana holds a Bachelor’s degree in Translation and Interpreting and a Master ‘s degree in International Law and International Relations. She has worked in the educational sector in Spain and in Germany and in the financial sector as a Client Onboarding Specialist for a British foreign exchange company. In 2017, Ana did a translation traineeship at the European Parliament’s DG TRAD in Luxembourg. Before joining NATRUE, she was Communications and Office Coordinator at the European Recycling Industries’ Confederation in Brussels. Since May 2019 she is the new Communications Officer at NATRUE.

Languages: Spanish, English, German and French


Phone: +32 2 613 29 35

Viktoria Potko – Label and Events Officer

Role: responsible for the management of the NATRUE Label and the coordination of NATRUE’s participation at cosmetic trade shows and events.

Viktoria holds a Bachelor’s degree in Public Relations and Communications and a Master ‘s degree in International Relations. Before joining NATRUE in July 2020 as Label and Events Officer, Viktoria worked for well-established natural and organic cosmetics companies in Estonia and Russia. In her previous roles, Viktoria was involved in launching communication campaigns, organizing events, creating new cosmetic products and performing trade marketing activities.

Languages: Russian, English, Estonian and French


Phone: +32 2 613 29 33

  Muriel Cartiaux – Office Assistant

Role: Responsible for the products database of NATRUE’s website.

Muriel joined NATRUE in January 2018 as Office Assistant. She is responsible for keeping the products database of the website up to date and supporting office-related tasks.

Languages: French, English


Phone: +32 2 613 29 30