What makes the NATRUE Label unique?
The NATRUE Label represents a reliable, verifiable and internationally applicable benchmark for authentic natural and organic beauty products from committed brands and manufacturers all around the world. There are currently over 7,000 NATRUE certified finished cosmetic products available in the market worldwide. Cosmetic products and raw materials carrying the NATRUE Label are listed in NATRUE’s public online database, a convenient platform for reference for consumers and producers.
How does NATRUE define every type of ingredient?
Natural: unmodified substances from nature obtained physically (e.g., from plants) or from microorganisms (e.g., from fermentation).
Derived natural: substances modified from those found in nature using allowed chemical reaction processes. Derived natural substances must only come from 100% natural ingredients (no synthetics).
Nature-identical: substances that are reproduced in the lab but that can be found in nature. NATRUE only allows a selective list of pigments, minerals and preservatives, and only when strictly necessary to ensure consumer safety and the purity of ingredients.
* What about the remaining 25%? The rest of products in the line may either not be cosmetic products or also be natural and organic, and still not be included in the total calculated percentage if they do not comply with the strict requirements of NATRUE’s Label (for example, because of the use of certain ingredients or their origin, manufacture, etc.).
Formulation examples of different product categories
The association work behind the NATRUE Label
Advocate for a strict and harmonized
definition for “natural” and “organic” claims
linked to cosmetic products.
Participate in EU regulatory decision-making
processes to ensure the availability and
protection of raw materials used in the
formulation of natural and organic cosmetics.
Develop and promote rigorous and
demanding criteria for the formulation of
natural and organic cosmetics including the
integration of sustainability-focused criteria
(environmental and biodiversity protection,