NATRUE - True Friends of Natural and Organic Cosmetics

Mission Statement

NATRUE's mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide.

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What does the NATRUE label mean in terms of product quality? How can consumers benefit from this label?

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Why should producers of authentic Natural and Organic Cosmetics certify to NATRUE? How does the certification process work?

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Discover the NATRUE product world

Each product certified according to the NATRUE Label Criteria is unique and meets high natural and organic cosmetics standards. Search and surf our product database and find out how each product is certified and what makes it special.

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The NATRUE website now also “speaks” Italian

POSTED: 23.09.2016 IN: Sector News
NATRUE renews web communication and integrates the Italian language. To keep visitors always informed about natural, organic and certified cosmetics, the International Association based in Brussels and born to promote and protect authentic natural and organic cosmetics, has decided to renew its website and integrate an Italian version amongst the other languages, in the face of the ever growing amount of brands and certified products on the Italian market, i.e. approximately 30% of the total. is characterized by a modern and attractive layout, designed to make navigation easy, immediate and intuitive, also optimized for Smartphone and Tablet. The integration of social networks and the ability to subscribe to the newsletter was also a must. From the main menu, you can wander around the site and join the sections dedicated to consumers, manufacturers, and the media. In particular, consumers can find news and useful insights to recognize true natural and organic cosmetics and information on the added value of the NATRUE certification. You can also consult the list of certified products with pictures, descriptions, usage advice, find companies that produce them and the references sold in Italy. "A user-friendly and multilingual website, thus accessible to an increasing number of consumers, enhances NATRUE's goal of creating culture on certified natural and organic cosmetics. Who approaches the world of bio beauty must, in fact, be provided with continuity and immediacy of information as well as correct indications to meet the challenges posed by greenwashing or the tendency to pass off as natural and organic products that actually are not", explained Francesca Morgante, NATRUE Label & Communication Manager.
True natural cosmetics are recognized by this seal