NATRUE - True Friends of Natural and Organic Cosmetics

Mission Statement

The two pillars on which NATRUE stands:

Participation  and contribution to EU regulatory decision making to ensure the availability of premium Natural & Organic Ingredients and to establish a level regulatory playing field for the international Natural & Organic Cosmetic sector to the benefit of consumers worldwide.

Promotion and development of the NATRUE Label to guarantee the availability of the highest possible quality of Natural & Organic Cosmetics for consumers worldwide

Become a member / The NATRUE Label (copy 1)


What does the NATRUE label mean in terms of product quality? How can consumers benefit from this label?

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Why should producers of authentic Natural and Organic Cosmetics certify to NATRUE? How does the certification process work?

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Discover the NATRUE product world

Each product certified according to the NATRUE Label Criteria is unique and meets high natural and organic cosmetics standards. Search and surf our product database and find out how each product is certified and what makes it special.

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Happy Anniversary Cosmetics Directive! 40 years to a world leader

POSTED: 02.08.2016 IN: Sector News

Our 40-year journey began with this Directive whose purpose was to harmonise the law covering cosmetic products, which has since improved and benefited the industry and consumers alike. For manufactures it provided a definition for what a cosmetic product is and what a product can or cannot contain; different Member State national laws were done away with, and free movement within the then European Economic Community (EEC) was eased - without lowering the bar for consumer protection and safety.

Over the decades the Directive has seen several changes through its seven amendments, and has since been transformed into a Regulation (Regulation (EC) No 1223/2009) that came into force in July 2013.

Looking forward it is a simple fact that challenges will always lie ahead.

For instance, to-date there is no official regulatory definition of finished Natural and Organic Cosmetics. Our beloved products are still an officially undefined sector of the tightly regulated European industry, and this is the reason for NATRUE’s advocacy role - that any future regulatory definition of Natural and Organic Cosmetics must be appropriate, relevant and strict.

NATRUE looks forward to the next 40 years of strong EU legislation to the benefit of consumers; ensuring both the quality and authenticity they expect.

True natural cosmetics are recognized by this seal