NATRUE - True Friends of Natural and Organic Cosmetics

Mission Statement

NATRUE's mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide.



Become a member / The NATRUE Label (copy 1)


What does the NATRUE label mean in terms of product quality? How can consumers benefit from this label?

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Why should producers of authentic Natural and Organic Cosmetics certify to NATRUE? How does the certification process work?

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Discover the NATRUE product world

Each product certified according to the NATRUE Label Criteria is unique and meets high natural and organic cosmetics standards. Search and surf our product database and find out how each product is certified and what makes it special.

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Beating Plastic Pollution - World Environment Day 2018

POSTED: 05.06.2018

Recent trend reports have indicated that consumers of cosmetic products are increasingly more aware of plastic pollution and recyclability. Today is World Environment Day with a focus on plastic pollution. NATRUE has always been committed to...

True natural cosmetics are recognized by this seal