NATRUE - True Friends of Natural and Organic Cosmetics

Mission Statement

NATRUE's mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide.



Become a member / The NATRUE Label (copy 1)


What does the NATRUE label mean in terms of product quality? How can consumers benefit from this label?

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Why should producers of authentic Natural and Organic Cosmetics certify to NATRUE? How does the certification process work?

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Discover the NATRUE product world

Each product certified according to the NATRUE Label Criteria is unique and meets high natural and organic cosmetics standards. Search and surf our product database and find out how each product is certified and what makes it special.

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NATRUE celebrates a new milestone – more than 6,000 certified products!

POSTED: 10.07.2018

With consumers’ interests at heart, the international NATRUE standard has always been in line with consumer perceptions, delivering quality natural and organic cosmetics that truly meet their expectations. This summer NATRUE has reached a remarkable...

True natural cosmetics are recognized by this seal