Home - NATRUE

Our mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide

Discover our key principles

PRINCIPLES FOR NATURAL, SUSTAINABLE PRODUCTS

Key principles of NATRUE

Against greenwashing to reflect consumer expectations

Ensuring natural and organic ingredient clarity and product transparency

Guaranteeing independent certification

Supporting sustainable innovation and responsible consumption

Protecting the environment and promoting waste reduction

Standing-up for animal welfare

Learn more about our label here

+6500 certified products

+280 brands

+1900 certified & approved raw materials

+70 members worldwide

More about us

What we do on a daily basis

Contribute to regulatory decision-making

Events participation and sector promotion

Certification and approval process

Provide facts and positions

Ensuring a high quality internationally applicable Standard for cosmetics

Form partnerships

Collaborate to drive research and market studies

Inform consumers

NATRUE stands for a future without greenwashing

NATRUE stands for a future without greenwashing

Recent blog posts

NATRUE at Eco Living Scandinavia

NATRUE celebrates the Day of Natural Cosmetics

The Day of Natural Cosmetics is around the corner!

True Stories

Do you want to know more about the NATRUE Members and Label Users? How was your favourite brand created? Which are its values? Our True Story section is the perfect way to introduce the work and values of all the NATRUE family! Have a look!

View all NATRUE stories.

18 Nov 2022

Oliver Gothe — Fair Squared

20 Oct 2022

Ursula Gigliotti — babyduft

21 Sep 2022

Anne Feulner — Rose und Ann

18 Aug 2022

Fritz Hinrichsmeyer — 4peoplewhocare

19 Jul 2022

Julia & Matthias — March Care

The NATRUE Secretariat

Do you want to know more about the NATRUE Label? Are you trying to be approved by our Standard but you don’t know how? Do you want us to participate in your events? We are here to help you!